Saturday, October 3, 2026
3PM–10PM
Healing Waters Plaza
300 Daniels St, Truth or Consequences, NM
Free entry
Diamond Sponsors
Gold Sponsors
The first annual Truth or Consequences Oktoberfest
Healing Waters. Bavarian Style. Local Beer. Live Music. Festivities. Fun for the Whole Family!
Saturday, October 3 · 3–10 p.m. · Healing Waters Plaza · Downtown Truth or Consequences, New Mexico · Free admission
Paid in part by Truth or Consequences Lodgers’ Tax.
Lineup
Live music
Live Music. One Plaza. 2 Stages.
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Date Street 5
Stage 1 · 3–5PM
Jazz at heart — blues, funk, and soul with slow-burning New Mexico swagger.
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C.W. Ayon
Stage 1 · 5–7PM
Mississippi Hill Country blues, born in the Southern New Mexico desert.
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Oktoberfest music & raffle winners
Stage 2 · 7–8PM
Plaza music while raffle winners are announced.
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T.O.R.C.A.V.A.
Stage 2 · 8–10PM
After-Dark Biergarten and Plaza Stomp. Night set to close the first annual downtown Oktoberfest.
Official beer
Oktoberfest Lager
The official beer of Truth or Consequences Oktoberfest — Oktoberfest Lager from Truth or Consequences Brewing Company, a Festbier-style lager. Pouring October 3 at Healing Waters Plaza.
Local lager. Downtown plaza. A German afternoon in the desert. Find them year-round downtown at 410 N. Broadway — a stop on the New Mexico Ale Trail — and on the plaza October 3.
Hotel sponsors
Where to stay
Soak, sleep, walk to the plaza. Hotel sponsors of the first downtown Oktoberfest — book by phone and ask for the First Oktoberfest rate.
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Pelican Spa
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Charles Motel & Hot Springs
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Hotel name
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Hotel name
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Hotel name
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Hotel name
Hotel partners promote the fest; guests who book by phone and mention the First Oktoberfest may receive 10% off rooms (details with each property).
Vendors & food trucks
Fees waived this year.
First T or C Oktoberfest downtown. Vendor and food truck fees are waived. We need you on Healing Waters Plaza — makers, cooks, and anyone who can feed or outfit a Saturday night crowd.
Named vendors will be posted when they are confirmed.
This year only
$0 booth fee
Food trucks and vendors. Same plaza. Same Saturday.
Apply to vend →Help needed
We need you.
Please come volunteer for the first downtown Truth or Consequences Oktoberfest. Help set, pour, greet, and tear down. Shifts are on the form. No phone tree — sign up and we will write you back.
Help needed · October 3
I want to help
Hands on the plaza from load-in through last call.
Volunteer sign-up →Be a sponsor
Put your name on the first one.
Stand with the first downtown Truth or Consequences Oktoberfest. Pick a tier, send the form, and we put you on the plaza, in print, and on this page.
Please note that both the online form and the attached paper form are required to ensure a proper paper trail for our fiscal agent, MainStreet Truth or Consequences. Fill out the online form here: Sponsorship Google Form.
If you can't use the fillable form you can download the form, fill out the form and deliver it to Truth or Consequences Brewing Company at 410 N Broadway, T or C, NM 87901 (open 2–10 PM). Alternatively, you can get in touch with Oktoberfest through Gmail or Facebook, and other arrangements can be made for dropoff.
How to use the fillable PDF
Please see the fillable PDF for the physical form. Here is how to use it:
- Download the file.
- Open it in Chrome, Edge, Firefox, Preview (Mac), or Adobe Acrobat Reader.
- Click a blue box and type. Click one sponsorship box to select it.
- Save or print. In your browser, you can select Print → Save as PDF to keep what you typed.
- Email it back to oktoberfesttorc@gmail.com.
- OR deliver it in person or make arrangements for pickup.
How sponsorship works
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Diamond
Facebook, sponsor flyer, official T-shirt, event announcements, and your logo on the stage banner.
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Gold
Facebook, sponsor flyer, official T-shirt, and event announcements.
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Silver
Facebook, sponsor flyer, and an official T-shirt.
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Bronze
Facebook and the sponsor flyer.
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Hotel
10% off rooms booked by phone when guests mention the First Oktoberfest. We promote you on Facebook with a link.
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Raffle prize
Donate a gift card or product. You are named on Facebook and when prizes are called.
Checks to Main Street Truth or Consequences, PO Box 1602, Truth or Consequences, NM 87901. Memo: Oktoberfest 2026. Raffle drop-off: Ingo’s Art Cafe, 422 N Broadway St.
Thank you
Our sponsors
These local businesses made the first Truth or Consequences Oktoberfest possible. Thank you for standing with us on the plaza, in print, and on this page.
Diamond
Swipe for more
Gold
Contact
Write us. Show up. Prost.
- Email oktoberfesttorc@gmail.com
- Facebook facebook.com/OktoberfestTorc
- Event Saturday, October 3, 2026
- Map Healing Waters Plaza, 300 Daniels St
- Calendar Add October 3 to your calendar
